“Beauty in a hamburger bun”

Posted: August 24, 2010 in Uncategorized
Tags: ,

“Consider …the hamburger bun. It requires a certain kind of mind to see the beauty in a hamburger bun. Yet it is anymore unusual to find grace in the texture and softly curved silhouette of a bun than to reflect lovingly on the hackles of a favorite fishing fly? Or the arrangements and textures and colors in a butterfly’s wings? Not if you’re a McDonald’s man. Not if you view the bun as an essential material in the art of serving a great many meals fast. Then the plump yeasty mass becomes an object worthy of sober study…” –Ray Kroc, the man who put the franchise in McDonald’s. Whatever you think of mass produced food, you have to admit Kroc (d. 1984) loved his job, and it showed over the years in the company’s success. Probably the only CEO today to be compared to him is Steve Jobs.

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