Question: did Henry Ford ever try passing the Koolaid?

Posted: June 2, 2010 in Books, History

Heny Ford’s failed human engineering project in the jungle. Now this book looks interesting. My wholly presumptive opinion is that this, at least in a very loose sense (grotesque idealism),  was Jonestown on the assembly line.

“…So he set off for the Amazon, armed with hubris, spite, madness, vision, utopianism and contempt for expertise. He resolved not merely to establish a rubber plantation in the heart of the jungle, but rather to establish a small, perfect midwestern town in the middle of the Amazon, a place where Fordism and its model villages, squeaky-clean abstinence, freedom from trade unionism, and emphasis of turning industrial workers into avid consumers of industrial goods would reign supreme….” Here.


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