This book The Numerati: How they’ll get my number and yours, will, according to a review in New Scientist, “send a shiver down your spine and leave you glancing over your shoulder. But it is no ghost story. You really are being watched. Journalist Stephen Baker takes us to meet the spooks who are watching us, a group he calls the Numerati. They are a growing band of mathematicians and computer scientists tasked with processing the flood of electronic traces we leave behind, to reveal and ultimately influence the way we shop, vote or even fall in love…”
Actually, I don’t know what good books like this do. It doesn’t matter how many people gradually become informed about the increasing lack of privacy and big brother manipulations, there is nothing you can do about it, I mean short of diverting Halley’s Comet to slam into our atmosphere.